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<channel>
	<title>Matt Barnes</title>
	<link>http://www.mattbarnes.org</link>
	<description>Matt Barnes</description>
	<pubDate>Tue, 07 Sep 2010 10:16:27 +0000</pubDate>
	<generator>http://www.mattbarnes.org</generator>
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		<item>
		<title>Parkhouse</title>
		<link>http://www.mattbarnes.org/516384/Parkhouse</link>
		<comments>http://www.mattbarnes.org/516384/Parkhouse</comments>
		<pubDate>Tue, 07 Sep 2010 10:16:27 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Interactive, Print, Installation]]></category>

		<guid isPermaLink="false">516384</guid>
		<description>We came up with a unique marketing tool for sales agents to use in an interactive marketing suite, to sell a ambitious new building on Oxford Street in London. Oxford Streets largest architectural development since Selfridges. An interactive poster is detatched from the wall (where a set representing residential, commercial and office spaces hang), and is used to guide prospective clients through a digital presentation about the building and its surrounding environment. The poster is printed using digital inks that, when touched, join a circuit to trigger animation and moving image that is projected on the walls of the space. Its style was based on, and representative of, architectural blueprints.

With AllofUs, I was AD across this as well as concurrent website and presentation tool projects.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 7)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/DSC01839.JPG" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/DSC01864.JPG" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/IMG_7379.jpg" border="0" width="670" height="445" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/IMG_9304.JPG" border="0" width="670" height="446" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/IMG_9657.jpg" border="0" width="670" height="1005" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/IMG_9659.jpg" border="0" width="670" height="1008" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516384/Informal.jpg" border="0" width="670" height="446" align="left" /&#62; </description>
		<wfw:commentRss>http://www.mattbarnes.org/516384/Parkhouse</wfw:commentRss>

		</item>
		<item>
		<title>Sky Player</title>
		<link>http://www.mattbarnes.org/548325/Sky-Player</link>
		<comments>http://www.mattbarnes.org/548325/Sky-Player</comments>
		<pubDate>Tue, 07 Sep 2010 10:16:18 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Interface, On Demand, Online]]></category>

		<guid isPermaLink="false">548325</guid>
		<description>Sky Player has been a long term project that I have been involved with from 2006, when it was Sky TV's baby step into delivering content online. Way back then it was called Sky By Broadband (if my memory serves me correctly) and I have seen it transformed from a fairly limited movie download client to Sky's version of the Future of Entertainment. Their flagship on-demand and digital live TV service platform that rivals the best of its competitors.

I have been immersed in concepting, envisioning, designing and more recently art directing this product as its has evolved, working closely with one of AllofUs' biggest accounts and leading a large, multi-faceted design team.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 8)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 22.00.43.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.51.13.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.53.21.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.54.17.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.54.23.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.54.28.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.55.33.png" border="0" width="670" height="418" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/548325/Screen shot 2010-08-03 at 21.56.58.png" border="0" width="670" height="418" align="left" /&#62; 

You can visit Sky Player here, but may have limited access outside of Europe.</description>
		<wfw:commentRss>http://www.mattbarnes.org/548325/Sky-Player</wfw:commentRss>

		</item>
		<item>
		<title>Natal Sports</title>
		<link>http://www.mattbarnes.org/516364/Natal-Sports</link>
		<comments>http://www.mattbarnes.org/516364/Natal-Sports</comments>
		<pubDate>Tue, 07 Sep 2010 10:14:46 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[UI, Brand, Concept]]></category>

		<guid isPermaLink="false">516364</guid>
		<description>We developed an extensive range of concepts and executions for a sports game brand, much like the Nintendo Wii, released recently this year. My role was project lead and art direction so I was heavily involved across the board in all 3 selected concepts, all of which our client loved, one of which is show here...

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 6)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516364/theSportsUI-01.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516364/theSportsUI-02.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516364/theSportsUI-03.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516364/theSportsUI-04.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516364/theSportsUI-06.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516364/boxart_03_sports-01.jpg" border="0" width="670" height="448" align="left" /&#62; 
This was developed as Art Director at AllofUs.</description>
		<wfw:commentRss>http://www.mattbarnes.org/516364/Natal-Sports</wfw:commentRss>

		</item>
		<item>
		<title>Sky Songs</title>
		<link>http://www.mattbarnes.org/560857/Sky-Songs</link>
		<comments>http://www.mattbarnes.org/560857/Sky-Songs</comments>
		<pubDate>Tue, 07 Sep 2010 10:09:01 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Interface, Music, Interactive]]></category>

		<guid isPermaLink="false">560857</guid>
		<description>One of AllofUs' biggest clients, Sky, wanted to move into online streaming music and approached us to help. We developed an interface which felt very intuitive to use and enabled Sky to push certain content editorially while still being sensitive to emerging social trends. We drew on the strengths of existing services such as iTunes and Last FM, as well as music blogs and review portals. 

I worked closely with our senior design team to develop look and feel, prototype and test our visual solutions and oversee the detailed design phase.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 7)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s07.jpg" border="0" width="635" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s01.jpg" border="0" width="635" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s02.jpg" border="0" width="635" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s03.jpg" border="0" width="635" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s04.jpg" border="0" width="635" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s05.jpg" border="0" width="635" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/560857/08d-About_s06.jpg" border="0" width="635" height="476" align="left" /&#62; </description>
		<wfw:commentRss>http://www.mattbarnes.org/560857/Sky-Songs</wfw:commentRss>

		</item>
		<item>
		<title>Nike CTR360</title>
		<link>http://www.mattbarnes.org/446815/Nike-CTR360</link>
		<comments>http://www.mattbarnes.org/446815/Nike-CTR360</comments>
		<pubDate>Tue, 07 Sep 2010 10:08:48 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Installation, Typography, Projection]]></category>

		<guid isPermaLink="false">446815</guid>
		<description>

Working with Nike Footballs global design team, AllofUs created a compelling in-store experience in London and Paris for the CTR 360 football boot, allowing the customer to 'take control' and explore the unique features of the boot and its brand experience.

The new Nike boot allows the player a greater degree of control when receiving, decision making and distributing the ball, and we were tasked with highlighting these unique qualities in an immersive and fun way.

We came up with a way to use the boot itself to manipulate and control an army of virtual boots on display, intergrating the above the line brand experience as well as the functional experience its of use. I led concept generation and art direction from beginning to end, working closely with our interactive design and technical teams.

The customers quickly got the hang of the interaction and while learning about the boots unique qualities, were able to play with the configuration of the software simply by rotating and turning the boot, exploring the ability to command a massive array of 3d boots, all standing to attention.
</description>
		<wfw:commentRss>http://www.mattbarnes.org/446815/Nike-CTR360</wfw:commentRss>

		</item>
		<item>
		<title>Who Am I?</title>
		<link>http://www.mattbarnes.org/516411/Who-Am-I</link>
		<comments>http://www.mattbarnes.org/516411/Who-Am-I</comments>
		<pubDate>Tue, 07 Sep 2010 10:08:35 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Installation, Interactive, Science]]></category>

		<guid isPermaLink="false">516411</guid>
		<description>The Science Museum in London wanted to revamp their permanent gallery about identity in 2010. We worked with the teams at Graphic Thought Facility and Casson Mann to completely overhaul the Who Am I? exhibit, which features in-depth examinations of memory, autism, DNA, genetics, the human brain and technology. AllofUs built a bespoke particle system that was used at the threshold of the space, in the heart of the interaction, and as a hugh projected backdrop to the entire experience. I led the design team at AllofUs and ensured our execution was sensitive to the brand development and exhibition graphics, as well as the physical space itself, to ultimately create an enjoyable and deeply immersive user experience.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 9)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/Screen shot 2010-07-16 at 20.52.55.png" border="0" width="670" height="429" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/WAI.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/flyer.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/Screen shot 2010-07-16 at 20.54.45.png" border="0" width="670" height="468" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/monolith.jpg" border="0" width="670" height="502" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/snakes.jpg" border="0" width="670" height="447" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/flare.jpg" border="0" width="670" height="447" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/flare2.jpg" border="0" width="670" height="447" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/516411/Screen shot 2010-07-16 at 20.53.34.png" border="0" width="670" height="459" align="left" /&#62; 


I've included this film celebrating a 'decade of discovery' since the Human Genome Project from the Wellcome Trust.  Leading scientists from the public efforts to map the human genome celebrate a decade of discovery since the announcement of the first draft.



</description>
		<wfw:commentRss>http://www.mattbarnes.org/516411/Who-Am-I</wfw:commentRss>

		</item>
		<item>
		<title>Picnic</title>
		<link>http://www.mattbarnes.org/213418/Picnic</link>
		<comments>http://www.mattbarnes.org/213418/Picnic</comments>
		<pubDate>Thu, 07 Jan 2010 14:28:33 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Interface, Media, Interactive]]></category>

		<guid isPermaLink="false">213418</guid>
		<description>An concept for social television, developed at AllofUs. 

We were tasked with imagining a new way for Sky's customers to navigate and consume a broad range of content, interact with their peers and generally broaden their experience beyond the traditional parameters of watching your telly.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 9)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/20.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/05.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/06.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/07.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/04.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/11.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/12.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/13.jpg" border="0" width="670" height="376" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213418/19.jpg" border="0" width="670" height="376" align="left" /&#62; </description>
		<wfw:commentRss>http://www.mattbarnes.org/213418/Picnic</wfw:commentRss>

		</item>
		<item>
		<title>Musicians Union</title>
		<link>http://www.mattbarnes.org/213367/Musicians-Union</link>
		<comments>http://www.mattbarnes.org/213367/Musicians-Union</comments>
		<pubDate>Thu, 07 Jan 2010 13:58:57 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Website, Music, Animation, Code, Flash]]></category>

		<guid isPermaLink="false">213367</guid>
		<description>This was made while I was at Digit London, with a little help from my friends. We created a slick moving experience that also dealt with alot of quite dry, but important information. 

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 10)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.36.21.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.36.16.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.36.34.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.36.43.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.37.00.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.37.16.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.37.18.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.37.20.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.37.27.png" border="0" width="670" height="495" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/213367/Screen shot 2010-01-07 at 12.37.30.png" border="0" width="670" height="495" align="left" /&#62; 

Part of the site was an immersive virtual environment where you could explore your options based on whether you were performing, rehersing, publishing or teaching music. 

The MU history section was also really interesting going right back to the turn of (last) century, we used an interactive concertina interface to make scrolling through the years much like flipping through a book.

I also shot he images used throughout the site, which took me to places like Abbey Road in London so was an experience in itself.</description>
		<wfw:commentRss>http://www.mattbarnes.org/213367/Musicians-Union</wfw:commentRss>

		</item>
		<item>
		<title>Ian Robertson</title>
		<link>http://www.mattbarnes.org/209632/Ian-Robertson</link>
		<comments>http://www.mattbarnes.org/209632/Ian-Robertson</comments>
		<pubDate>Tue, 05 Jan 2010 15:54:47 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Portfolio, Website, Photography]]></category>

		<guid isPermaLink="false">209632</guid>
		<description>This is a portfolio website of old that Im still into, for its economy of elements and movement. It was inspired by the photographer whose work it showcases, which is beautiful and understated, Ian Robertson

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 5)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/209632/Picture 11.png" border="0" width="670" height="420" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/209632/Picture 12.png" border="0" width="670" height="420" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/209632/Picture 15.png" border="0" width="670" height="420" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/209632/Picture 16.png" border="0" width="670" height="420" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5824/209632/Picture 17.png" border="0" width="670" height="420" align="left" /&#62; </description>
		<wfw:commentRss>http://www.mattbarnes.org/209632/Ian-Robertson</wfw:commentRss>

		</item>
		<item>
		<title>The Low Road</title>
		<link>http://www.mattbarnes.org/209609/The-Low-Road</link>
		<comments>http://www.mattbarnes.org/209609/The-Low-Road</comments>
		<pubDate>Tue, 05 Jan 2010 15:54:44 +0000</pubDate>

		<dc:creator>Matt Barnes</dc:creator>
		
		<category><![CDATA[Music, Black &#38; White, Film, Animation, Travel]]></category>

		<guid isPermaLink="false">209609</guid>
		<description>This was a culmination of various road trips and a song by Steve LeMarquand that I added some kick drum to. Sorry about the low quality.

</description>
		<wfw:commentRss>http://www.mattbarnes.org/209609/The-Low-Road</wfw:commentRss>

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