We came up with a unique marketing tool for sales agents to use in an interactive marketing suite, to sell an ambitious new building on Oxford Street in London; Oxford Street's largest architectural development since Selfridges. An interactive poster is detached from the wall (where a set representing residential, commercial and office spaces hang) and is used to guide prospective clients through a digital presentation about the building and its surrounding environment. The poster is printed using digital inks that, when touched, join a circuit to trigger animation and moving image that is projected on the walls of the space. Its style was based on, and representative of, architectural blueprints.

With AllofUs, I was AD across this as well as concurrent website and presentation tool projects.