We worked closely with Sky's brand agency Venture 3, to help Sky develop an online communication strategy for their (at the time) ground breaking product Sky HD.

The concept references key emotional elements from the brand's hyper-real visual manifesto and creates a world where heightened sensitivity, saturation of sound and colour, and an infinite amount of detail rule. This in turn reflected the quantum-shift in visual and aural quality that the new HD era would enable.

"Imagine waking up in the morning and having a big bowl of magic mushrooms for breakfast" - the opening line of the brief.